The Changing Face of Business Cards
Do you think the business card is out-of-date? I certainly do not think it is a ‘thing of the past,’ but it is clearly not the most tech-savvy approach either. So how do you know if you need to spend the money on business cards or not?
When You Need Business Cards
While content management services like LinkedIn are a great way to show off your resume and testimonials, what if you do happen to meet someone at a conference or through a friend. Of course your smile, handshake and delightful personality will all come in handy, it is the business card that shines through the next day as your first impression.
Networking is going to be important throughout the lifespan of your business, but the beginning is when you need to set up contacts. A great way to get the courage to talk to other business owners is by exchanging business cards. It can show you want to know who they are and think they are a fit for your business, while still maintaining a professional approach.
When You Can Get Away Without Business Cards
“The physical exchange of meeting, greeting and handing over your card is something that just can’t be replicated online… or Can it?” – Jason, PeachLotus Creative Director
Usually if someone finds you online, they are looking for you or some key words you have used in your online profiles. Sometimes you are even in a business that you do not frequently meet anyone until after the online greeting or process.
Using social media as a way to tell people about yourself can be a good, formal approach. I would use Facebook for personal contacts and Linked In for professional. Other sites have started to see the use in a personal branding page such as Gravatar, where you can link to social media, business, and tell a little about yourself.
To get a job online you must prove your worth and what better way to do this than to prove it with your resume and experience in a multi-media way. By letting people view your blog, social media sites, and resume experience all in one central location with a link to message you across multiple platforms, you will be getting that job in no time.
And don’t forget, make sure to take your business card if you do ever meet an online client – if they are older they WILL ask for it. It’s always better to have a few laying around than to just not have one at all.