The Game of Thrones Success Story
It was unclear when the HBO series Game of Thrones first aired if it would be a hit with anyone beyond Comic-Con lovers and other dorks like me. If you look at the Game of Thrones Social Media strategy, anyone would say Game of Thrones is liked, if not loved, by well beyond just its fantasy book readers. @GameOfThrones will break 511,000 followers on Twitter and Game of Throne’s Facebook Timeline has over 4,646,000 likes. HBO’s marketing department has created shareable-social experiences on HBO digital properties like HBO Connect, HBO.com and HBO GO.
These are the best Game of Thrones Social Media strategies:
- Game of Thrones Ascent is a social game that lets you play the path through the eyes of your favorite character.
- Using day of hashtags on Twitter to rally the fanbase: #GOTDay The most active fans were rewarded for their passion of GOT through official RT’s, Likes, Reblogs, prizes and inclusion in promo spots on the network.
- Created a Tumblr page that celebrates fan generated art related to the series and helps fan show off their artistic talents.
- HBO asked fans to create their own SideShow content on the platform Miso for each episode of the first season and submit it to win GOT swag. The idea of Miso is for fans to create synchronized content throughout each episode. This content can include trivia, character information, quotable moments, polls and more.
Don’t forget to watch GOT HBO and check out all of Game of Thrones Social Media to get further involved in this epic fantasy story.