Websites Affected by Panda 4.1 Update
I am sure you are tired of hearing about the importance of quality content on this blog. But now, with the newest update to Google’s algorithm, it is even more important to make sure that you are creating quality and distinctly different content for each of page of your website.
The Sinister Surge – If you have recently had a huge surge in traffic and now it is starting to fall already, give us a call or any SEO company that seems reputable, you need a traffic audit. The Sinister Surge is what we like to call the calm before the algorithm storm. If you have a well designed and great content you will NEVER EVER have to worry about anything like this. If you on the other hand have a lot of pages with very similar content – you are who this effects.
An affiliate is a website that highlights numerous other websites but then each page leads off-site, such as directories. Not all affiliates are being hit hard, but the ones that have broken pages or down time are certainly going to send users scrambling back to Google. One of the keys I want to stress here is the importance of keeping the users on-site. This is why in the monthly Analytics I send customers I talk about the page progression and how many users are leaving the site immediately.
A doorway is basically a page that is just stuffed with keywords and optimized to a tee to lead you offsite to an affiliate site. Of course optimizing your website is important, but if there is nothing to optimize except for keywords, then you are jumped right to another website Google crawlers do see this site not having any purpose AND you are leaving the site immediately. This is double-bad if you do not use these things:
- Original Content
- Unique Promotions
- Internal Linking
Most websites seem to know by now to make sure not to overload the title tag, metadata and content with keywords, but if you still employ this tactic on your website, then think again.
An example of keyword stuffing would be [keyword] + [city] + [second keyword] + [third keyword] + [city, state]. Then also using these same keywords heavily through-out the content.
Of course most websites that have employed this technique in their optimization practices also have thin content that is not useful for the customer or even use the same content with the name of the location switched out between pages.
Make sure to use a different keyword for each page as well as only spreading the keyword throughout the content once or twice and use relevant keywords to up the quality of your writing. A practice that is currently on trend is actually using the keywords as a way to link to other pages. But this is only for relevant pages you would naturally link to.
Websites where you cannot distinguish an ad from the website content are being hurt in the new algorithm update. Always make sure there is a distinct difference between the look of your website and any ads you may be using on the website as well.
Websites that ad how-to blog articles that have the exact same information or no information or were copied from other sites will get a major hit this month. Make sure that the blog articles that you are writing are organized, informative and optimized for humans!
If you ever have a security issues with your website, please get it resolved immediately! Think what you would do if you saw a website that said it was hacked on the search engine (you wouldn’t visit it). A big factor in users wanting to continue to your site or come back again is if they feel they can trust the site and find the information credible. Don’t let users behavior on your website show Google that they aren’t happy!
Speaking of user happiness… no one really likes pop up up ads or forced downloads, so try to avoid if and when possible.
September 2014’s Panda 4.1 update focuses heavily on user engagement, content issues and keyword stuffing. None of these things are new to companies that are “real,” but most likely everyone has been affected on a page or two if you have employed any of the above tactics.
Remember to make a great first impression on those coming to your website and also make it easy for them to navigate to where they want to go and make sure they can easily tell what each and every page is about.