Social Media Status Updates that Work
By now we all know that content is king when it comes to increasing views to your website. With the billions of people involved in social media networking social media status updates you post as well as how you deliver the information will increase both brand awareness and website traffic.
Posts should be short, witty, start a conversation and relevant to your industry and followers.
1. Fun Facts
Posting tidbits about the company/employees, celebrities or local history is an great way to make a post fun and shareable. Considering they have started following you for a reason, they probably will think most of the information you think is interesting is as well.
Fun facts about the owner, company traditions, historical data about the building/company, or even somehow relating your industry to a celebrity could garner attention.
2. Insider Info
Share knowledge and news about your industry. This can be a helpful guide to let your followers see your credibility as well as remind them why they chose you for their business. Make sure these posts are information that will help them out with something.
Examples could be ways to save money, best phone apps to download, pre-sale codes. Followers will be glad they were given the heads up, especially if you helped save them time or money!
3. Ask a Question
Ask a question to achieve involvement. Asking about current movies, books, new restaurants can get those that do not know as much about your industry involved. Asking questions about industry related topics can spur excitement about something new in your industry and incite a customer to want to buy more of that particular product or service.
Contests can also be a good way to promote your business and engage your community, but be careful and make sure you have thought through every possible detail of a contest before releasing it to the public.
Use social media to promote new specials or deals on services. If you take advantage of Groupon, Living Social, etc. your deal will be seen by everyone that follows you, but also everyone in the discount sites mass e-mail list and therefore increasing your range of promotion. These ‘gimmicks’ are often a big way to draw in new customers and entice existing customers to buy more.
5. Engage Locally
Share local news, events or stories that are relevant to what your followers think is interesting. News and stories that are important to your community show you care about the city and the people in it. By inviting your followers to events you are attending or throwing shows you are active in the community. Throwing your own events can even help your clients meet new contacts and therefore increases your credibility and power.
6. Viral Media
Of course you are trying to stay credible even while on social sites, but that doesn’t mean you can’t throw in the occasional funny or inspirational quote from time to time. ‘Memes’ and ‘.GIFs’ have occasionally gotten out of hand to where they are more spammy than fun, but one that is relevant can be a great way to encourage others to share your content.
7. Publish Portfolio
Business posts are important posts to include in your schedule, but be careful not to post too many so that you do not sound like a pushy salesperson. These updates are any news regarding your business such as the announcement of new hires or customers, when you have new products or services to promote and any upcoming events or workshops your company has planned.
Social Media Status Updates
Having great content will ensure your posts do the hard work for you. Use these seven different types of social media status updates to make your social media networks shareable and increase follower interactions.
If you put in the effort to create quality content, the traffic you want will come naturally.