Search Engine Optimization in 2017 SEO is all about how a website is built and functions. In order to have high rankings, you must be able to convert. Conversion happens with a combination of user experience, design, development and content marketing. Many think that changing a few header tags and meta descriptions is all you need to do for search engine optimization, but true optimization begins with website functionality, its foundation and the way a customer engagement with the … [Read more...]
Guide to Mobile-Friendly Websites
How do you achieve a mobile-friendly website status? Starting on April 21st Google has preemptively announced that any websites that are not using a mobile-friendly design will be penalized by having the site’s SEO rankings lowered on Google. And vice versa, so anyone with a mobile friendly website will be rewarded with improved rankings. You have probably already noticed the mobile-friendly label on search results indicating companies that already have websites optimized for mobile. Think … [Read more...]
Do 404 Errors Affect SEO Rankings?
All You Need To Know About 404 Errors Everything is going so well, then all of a sudden you have a page worth of broken 404 errors in your Webmaster tools. What happened? What will you do to fix them? Will your website lose all of it’s previous SEO efforts? These are all great questions we will answer here today. Having someone land on a 404 page on your website is not always your fault, but even if it is, it does not have to be the end of the world. In fact, it can be a great way to … [Read more...]
SEO On-Page Optimization Checklist
How to Get Started with SEO Search engine optimization is important, fundamental and essential! But there are so many things involved, where should you get started? When you work on anything, you should start from the bottom and work your way to the top. SEO On-Page Optimization Checklist Friendly Permalinks Title Tags & Meta Descriptions Geo-Tagging Rich, Engaging Content Under 4 second Load speeds Inbound/Outbound Links Keyword Placement … [Read more...]
How Google Updates can Affect SEO
Do Google Updates Affect Small Business SEO? If there is one thing you learn from this post, it is that outsourcing SEO is a thing of the past. Google updates such as Hummingbird, aim to filter out the fluff and get rid of the rude SEO employee that stuffs keywords and uses scare tactics into making you think you can't live without them. 3 Reasons Google Updates Should Not Affect Your Small Business Branding is important to rankings - This is a sign of legitimacy and you should know … [Read more...]
