Search Engine Optimization in 2017 SEO is all about how a website is built and functions. In order to have high rankings, you must be able to convert. Conversion happens with a combination of user experience, design, development and content marketing. Many think that changing a few header tags and meta descriptions is all you need to do for search engine optimization, but true optimization begins with website functionality, its foundation and the way a customer engagement with the … [Read more...]
Guide to Mobile-Friendly Websites
How do you achieve a mobile-friendly website status? Starting on April 21st Google has preemptively announced that any websites that are not using a mobile-friendly design will be penalized by having the site’s SEO rankings lowered on Google. And vice versa, so anyone with a mobile friendly website will be rewarded with improved rankings. You have probably already noticed the mobile-friendly label on search results indicating companies that already have websites optimized for mobile. Think … [Read more...]
Do 404 Errors Affect SEO Rankings?
All You Need To Know About 404 Errors Everything is going so well, then all of a sudden you have a page worth of broken 404 errors in your Webmaster tools. What happened? What will you do to fix them? Will your website lose all of it’s previous SEO efforts? These are all great questions we will answer here today. Having someone land on a 404 page on your website is not always your fault, but even if it is, it does not have to be the end of the world. In fact, it can be a great way to … [Read more...]
