High quality SEO updates
Search Engines are constantly getting smarter and adding tweaks to perfection. That’s why in 2013, PeachLotus is going to continue to adapt with each new algorithm, but not fixate ourselves on one specific change as the MOST important. In 2013, our SEO Resolutions are going to focus on delivering the best possible user experience through making our customers’ web sites high-quality.
1 – Author Rank
The more an author writes on a topic, and the more engagement with that specific content, the higher that author’s rank will be for a specific topic.
Adding your content to sites where you can publish content will improve your authorship such as social media sites. Bloggers can become more trustworthy by having specific things that they are experts on.
2 – Compatibility With Search Engines
Understand that search engines are constantly looking to become better so instead of trying to beat them at their own game, work with them!
The SEO goals of search engines of wanting reliable, trustworthy information, popularity is the key (hey, they want the green too!), and most importantly as a service provider. Knowing what the search engines are working to improve will help you strategize your goals for the year in becoming more transparent with who you are as a business and giving access to what you are offering through link-building and social sharing.
3 – Focus On Creating
No matter how many new algorithms are produced content will always be King. You can’t become a reliable website without proving what you know and offering it to your customers. So after developing and optimizing your site move on and forget about it!
Split your time with creating great content (targeted keywords, link-worthy, social media worthy) and sharing that content to improve it’s strength. Diversifying your link building is not only about seeing where your customers are but also what they are interested in.
4 – Optimize for Mobile
I’m not saying you have to go spend a ton of money on making a mobile site or application that rocks the world to make your company stick out. But, more than 50% of people search on mobile and you need to be where your customers are. If they can’t find you, they won’t know about your business.
5 – Stick To Your Strategy
Figure out how your company is unique, a refreshing air in that field and how you can resonate with your customers and develop a strategy for all content you publish. Understand the value you give to those actually reading your content and relate to them!
People tend to get confused if you throw too much information at them or if the information isn’t related to what your company says it is about. Have fun with memes, popular culture and what is trending but always stay true to the heart of the company and it’s consumer base.
2013 SEO Resolutions Conclusion
These are the 5 strategies we decided are the current best SEO Resolutions and practices to improve your websites credibility and strength over the coming year. Learn more about what our SEO Marketing can do for your website by contacting PeachLotus.
Leave a comment to discuss what you think works best to increase SEO in the year 2013.